Brand strategy

Strategy that explores your potential, clarifies your positioning and inspired bold design.

I’ve advised many of the worlds top brands and marketing leaders on brand strategy.  

Experience: BP, Crabtree & Evelyn, Deloitte, D&G, DLA Piper, Elton John Aids Foundation, Flora Proactiv, Hugo Boss, Gucci, GSMA, Jagex, Kellogg’s, Lacoste, Lipton, Starbucks, Smirnoff, Thomson Reuters, Young Planet and Walgreens Boots Alliance.


Customised innovation programmes to move you from A to B and help you work in new ways.

I’ve designed and facilitated workshops for 5-120+ people, from 1 hour to 1 year. I’m fluent in corporate, agency and start-up cultures.

Experience: BBC, Coty, DLA Piper, EDF Energy, GSMA, Kellogg’s, Nando’s, Procter & Gamble, SSE, Starbucks, Thomson Reuters, UCL, Walgreen Boots Alliance and award winning start-up YoungPlanet.

Awards: P&G Alumni 2019: ‘Visionaries under 40 // Royal Society of the Arts 2018: Fellow // Awards: National Diversity Awards 2017: Best Community Organisation for Age, Reluctantly Brave’s (Young) Braves // P&G Prestige Products 2010: Presidents Award // P&G Digital 2010: Top rated Digital Team // P&G Vice-Chair 2010: Best  Digital Business & Organisation // Webby 2011: Best beauty & cosmetics site, Boss Night // Cannes 2009: Lacoste Love of Pink (Best Film shortlist) // P&G Western Europe 2007: Platinum Training Award // FIFI award 2004: Lacoste touch of Pink.

Custom strategic support

Customised strategic support to fit your needs.

For senior leaders: fresh, holistic perspectives on strategy and how to execute.

For consultancy / agency leaders: quick, insightful and incisive strategic support.

I’m a highly versatile strategist with a diverse blend of experiences. Branding, digital, D&I/DEI, Gen-Z, global business, Millennials and start-ups. I’ve learnt at some of the world’s leading companies (P&G, Saatchi & Saatchi, BBH Zag, Design Bridge and Landor) before setting up an award winning business, Reluctantly Brave.

Brand experience: BBC, British Gas, BP, Coty, Crabtree & Evelyn, Diageo, DLA Piper, EDF Energy, Flora Proactiv (Unilever), GSMA, Grosvenor, HSBC, iCON Infrastructure, Jagex, Kellogg’s, Lipton (Unilever), Nandos, Procter & Gamble, Sainsbury’s, Smirnoff, Starbucks, Tane, The Peninsula Hotel, P&G, SSE, Thomson Reuters, TTP, UCL, UN’s Girl Up, Walkers (Pepsico), Volvic (Danone), Walgreen Boots Alliance, WPP, and award winning start-up YoungPlanet.

Agency experience: Aesop, BBH Zag (BBH’s venturing and innovation unit), Design Bridge, Emperor, Landor, Reluctantly Brave Superunion and The Clearing.

I’m an expert in enhancing organizational culture / effectiveness, developing innovation programmes and brand strategy.

I work with senior leaders and their teams as a consultant. For complex projects, I assemble teams of leading experts to deliver

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